Marketing Specialist & Content Creator | Growth Strategist

I build content pipelines that attract audiences and convert leads. From staff augmentation to freelance projects, I deliver results.

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About Me

Through zero ad spend, I’ve built content pipelines that attracted over 170K+ international students and helped convert 400+ into active users and leads. I’ve led a 7-person team and executed personalized campaigns across Instagram and LinkedIn. At ArhamSoft, I helped generate 20+ high-value interviews with a 38% ROI, supported international hiring for developers, and crafted LinkedIn profiles and resumes that delivered real outcomes.

Professional Experience

1

Business Development Executive

ArhamSoft (Pvt) Ltd | Aug 2024 - Nov 2024

  • Generated 20+ high-value interviews with a 38% ROI.
  • Grew engagement by 30% month-over-month via a new content pipeline.
  • Optimized 4+ LinkedIn hiring profiles for international placements.

2

Sales and Content Marketing Manager

Freelance | Oct 2019 - Aug 2024

  • Reached 170K+ students with zero ad spend.
  • Converted 400+ students into active users and leads.
  • Led a 7-person team to deliver high-impact Instagram content.

Top Skills

Account Management Teamwork Communication Marketing Outside Sales Content Creation Lead Generation Organic Growth

Other Projects & Initiatives

AI Product Validation

Personal Initiative

Marketed an early-phase AI product to leading industry organizations, securing official validation from NetSol Technologies.

Marketing Director

Volunteer

Led a team of 5, managing a $10,000/month Google Ads budget and overseeing a full social media strategy.

Student Mentor

Extracurricular

Helped 20+ peers optimize their LinkedIn profiles, leading to multiple internship and job placements.

Marketing Campaign Examples

Assignment Service Page

A targeted Instagram campaign to generate leads for an academic support service, promising quality and on-time delivery.

View Campaign Page

Personal Content & Growth

My personal Instagram page, serving as a live portfolio of content creation, community engagement, and growth strategies.

View Personal Page

Education & Certifications

Bachelor of Computer Science

Khwaja Fareed University | 2019 - 2023

Key courses included Data Science, AI, Machine Learning, and Software Engineering.

Cyber Security (NIAI)

NETSOL Technologies Inc. | 2025 - Present

Training in network security, threat detection, and tools like Kali Linux & Nmap.

Licenses & Certifications

  • Membership - Pakistan Software Export Board (PSEB)
  • Instagram Marketing & Advertising Masterclass
  • Marketing on LinkedIn
  • Entrepreneurship Certificate - Youth Media Network